Without customers, there would be no transactions. So why aren’t more retailers focusing on learning the core behaviors of their best customers…and making use of behavior data gathered at the register?
Shift your thinking from transactional to customer-centric.
Rather than focusing on the number of circulars, e-mails, print or broadcast ads you need to push out each season, think about the customers you’re trying to reach. Where do they live? How do they shop? What’s the best way to reach them? How much more might they spend? And, why not collect more than contact information and transaction history at the register?
For more than 30 years, we’ve been helping major retailers better understand their customers and make the shift to customer-centric marketing. And in the process, we’ve saved them a lot through better targeting that minimizes marketing waste. We know how to combine data collected from a variety of sources (online, at checkout and in-person) into an integrated database marketing solution and apply behavior modeling to give you more insight than ever before.
So, whether you’re planning the customer experience online, offline or across integrated channels, we’ll help you answer the key questions that result in better targeting and deliver more profitable results.
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