Getting Your Email Strategies in Place for the Holidays - Join us September 9th
The webinar will include tips on how to utilize email media marketing to improve your customer's experience and make your holiday communications more relevant in order to generate higher revenues and increase customer loyalty.
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Sound Data Can Improve Your B2B Marketing Efforts
Join us to learn:
- The importance and value of sound data in executing effective marketing campaigns
- How a data quality process can reveal the strengths and weaknesses in data and demonstrate how and where data can be improved
- Best practices for improving data quality with real-life case study examples provided
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Five Steps to Getting More from B2B Marketing Automation
Join us to learn how to use marketing automation to streamline the process of executing more intelligent marketing programs, and marketing services to aid in the creation, management and follow-up of those programs.
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Facebook Strategies: Engagement or Marketing or Both!
Facebook is the largest social networking site in the world and one of the quickest ways for your business to reach millions of potential customers. Find out how to increase traffic to your web site by using tactical Facebook campaigns to encourage click-through. Don’t miss out on this exciting webinar designed to teach you the latest and greatest tools that Facebook has to offer.
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The Social Revolution: Integrating Social Strategies into the Contact Center
Social is the hottest topic today. Still, many marketers and sales leaders are unsure how to incorporate social into their existing sales and marketing plans. Even fewer leverage the power of their contact center infrastructures to respond to social conversations and customer support issues. The truth is many marketers sit on a virtual gold mine that can help deliver on some of these important aspects – their contact centers! Register for this free webinar to learn how to integrate Social Strategies into your Contact Center today.
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Mapping the Technology Buyer’s Journey
How do business buyers learn about, research and purchase technology? We asked 500 technology buyers – from CEOs to front-line staff, across industries and company sizes. They told us what they buy, the information they look for, and where they go to find it at each point on their way to a purchase. Join us for this Webinar to learn what we discovered, and make sure you’re mapping your B2B marketing to your buyer’s journey.
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Save Time and Money on Every Shipment With One Powerful, Affordable Solution
Join us to learn how Allink 360° Logistics from Harte-Hanks streamlines the entire shipping process, and delivers time and money savings. We'll show you a live demonstration of Allink in action so you can see for yourself how powerful it is, and how easy it is to use.
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How to Integrate E-mail and Social Channels to Optimize Results
Learn to couple your social media marketing efforts with your e-mail communications. Our experts will teach you all you need to know to successfully blend your social and e-mail marketing into one potent mix, including actionable tips on how you can use the power of both channels to drive business.
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360 Degree View of the Customer: Better Service and Higher Sales
Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business.
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Illusive ROI: Measuring Social Media
If you're like most marketers, you're probably using Facebook and Twitter, but how do you know if they are having any impact? How can you measure your social media efforts? More importantly, how can you measure your ROI to guide the strategy of your social media marketing campaigns?
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Preference Centers: Empowering Customers, Enriching Your Brand
This webinar is the next installment of our multichannel marketing series and will include actionable tips on how to set up a valuable, effective preference center to reduce opt-outs, gain understanding of your customers, and help drive your business.
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Integrate Mail Better In Your Multichannel Marketing With prEtrak
prEtrak software from Harte-Hanks analyzes mail delivery - as it happens - tracking it right to the final destination. Ensuring timely delivery dates has always been important. But timing your direct mail to work within a multichannel program isn't always easy
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Social In the Multichannel Mix: It's Not Your Teenager's Social Media
Have you noticed that social media is creeping into every conversation, from the boardroom to the hallways? You might have assigned some staff to "figure it out." But we are here to tell you that social media isn't just one person's job ? social media is an opportunity to bring your marketing campaigns forward into our new multichannel world.
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Event-Driven Dialog Messaging: Automating the Conversation
If you've ever wondered how to break through the white noise and really make a connection with your customers, dialog messaging may be the answer for you.
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Strategies for Social Media in the B2B Sales Funnel
Online communities and social media are influencing business buyers. How do you integrate social into your B2B strategies and programs? Kevin Kerner of Mason Zimbler US, a Harte-Hanks company, and independent analyst Laura Ramos of Forrester Research, Inc. share what works.
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From Multiple Channels to Multichannel Marketing
With so many different channels to reach your customers... How do you know which is best?
Featuring Michele Fitzpatrick and Jeff Simpson from Harte-Hanks.
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Understanding the 2009 Postal Rate Increase
Join us as Charley Howard discusses the 2009 postal rate increase as well as other postal changes that will affect your bottom line in direct marketing.
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Integrating Social Marketing into Your Multichannel Strategy
Our social media experts will demystify the social landscape and help you incorporate media networks like Facebook and Twitter into your direct marketing strategy.
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Engage on the Go: Mobile marketing in the customer lifecycle (Part 1)
From creating awareness to inspiring loyalty, Mobile has a part to play. Check out this roundtable Webinar to learn what the experts recommend for adding Mobile Marketing to your customer engagement strategy throughout the customer lifecycle.
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Engage on the Go: How to add mobile to your marketing mix (Part 2)
Experts from Harte-Hanks and iLoop Mobile explain when Mobile Marketing should be a part of your multichannel mix. Get the basics for getting started, what it takes to be successful, and what Mobile can do to supplement your current programs.
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Raising Awareness…and Money with Mobile Marketing
Learn about mobile giving trends in today's marketplace. How to use mobile marketing to your benefit. Get the rules and guidelines to make sure your campaigns stay legit and see how easy it is to manage your customer's data.
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Engaging a Mass-Targeted Audience
Want to reach geographically-concentrated shoppers without busting your budget? In this Webinar you'll learn how to stay engaged with retail customers in a tough economy, make the most of your marketing budgets, and get your message out as media choices change and newspapers decline.
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"Cashing in On Deposit Growth Strategies for New Customer Acquisition"
When you need to jump-start your deposit acquisition marketing strategy and turn prospects into checking customers, this webinar lays out a roadmap to help you get started.
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Four Effective Strategies to Improve Your Fulfillment Program
Matt Pollock and Heather Costello join forces to help nonprofits improve their fulfillment programs by implementing 4 effective strategies. This webinar will provide insight to reducing costs by 20%-25% by driving out inefficiencies within your fulfillment program.
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