Harte-Hanks, Inc. is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumers and business-to-business marketers. This privacy policy applies to the information that we collect online by means of our, and our subsidiary company, websites as well as other fair information practice principles which govern our use of information collected beyond our websites.
Contents
- Our Commitment To Privacy
- Categories of Information That We Collect, and How We Use That Information
- Information Provided to Us, Stays With Us, With Limited Exceptions for Intended Research and Advertising Purposes
- Harte-Hanks Works To Keep Information Secure
- Harte-Hanks, You, and Information Concerning You
- This Web site Is Not Intended For Children
- Participation in The United States - European Union and Switzerland "Safe Harbor" Programs
- How To Contact Us
- Privacy Policy Updates
Our Commitment to Privacy
Harte-Hanks respects your privacy and marketing preferences and voluntarily supports marketing industry privacy standards. We also participate in the U.S. Department of Commerce’s Safe Harbor programs, and it is our policy to conform our business practices to the various laws and regulations that govern the marketing industry’s privacy and data security practices in the markets that we serve.
Categories Of Information That We Collect, and How We Use That Information
Web site Usage Information
When you visit our website, we may collect information concerning your use of the website, including Internet domain, IP address and other information concerning your web browser. We also may assemble this information into aggregate form (i.e., combine non-personal information obtained from many different users) to better understand how our website is being used. We may also use this aggregate information to analyze our website's utility, enhance the areas and functionality within our site that appear to be of interest to various users and better communicate our products and services.
Also, we may use "cookies" or similar tools, which are typically small pieces of information that are delivered by our web servers and stored by your Internet browser on your computer's hard drive. The information stored and transmitted by these tools may be used to facilitate the functionality of our website, to learn about your preferences and internet session information, to provide a more relevant online experience, to study the efficacy of marketing campaigns, and for other legitimate website operation and marketing purposes. For more information about the use of cookies and other similar technology, please visit a not-for-profit information site such as http://www.networkadvertising.org. For more information about online advertising, you may also visit www.aboutads.info.
Personal Information
We receive and collect personally identifiable information – such as name, telephone numbers, e-mail addresses, and/or postal addresses – from you via our website when you (i) submit inquiries or requests to us, (ii) become a registered user of our websites, (iii) sign up to receive newsletters or bulletins from us, (iv) respond to (or post) Shopper advertisements, (v) participate in our research activities, (vi) purchase or download our research products, or (vii) choose to provide information to us for some other reason. Any personally identifiable information you provide will be used by us or our service providers in connection with providing services to you and in order to process any requests or inquiries that you initiate. While you can choose not to provide your personal information, that decision may limit our ability to contact you and our ability to provide services or products to you. Also, please note that if you have provided us with a postal address, an e-mail address, or a telephone number, a Harte-Hanks representative may contact you unless you have requested that we put you on one of our do-not-contact lists.
Financial Information
We may also request you provide us with financial information required to facilitate financial transactions you initiate and, in certain circumstance, we may share this information with third parties, retained under contract with us, to facilitate such transactions. As described elsewhere within this policy, we implement safeguards designed to protect against the unauthorized use, or disclosure, of such information. Financial information provided to us to facilitate transactions is not otherwise used, or retained. Once terms have been established, and such transactions are complete, we destroy or otherwise obscure such financial information.
Supplemental Information
We may supplement information about with information obtained from other sources to better serve you and enhance the products and services we provide. Supplemental information may include personally identifiable, demographic market research and, in limited circumstances, sensitive financial information. We obtain supplemental information from our parent, sister, and subsidiary companies as well as business partners acting under specific contractual obligations.
Advertising
Please note that some Harte-Hanks websites may use ad serving companies to place banner ads from other firms on our sites. As with similar online advertising techniques, your interaction with these advertisements may generate information associated with you, your computer, or the information related to the content present you were viewing. For more information about these marketing techniques and technologies, please visit a not-for-profit information site such as http://www.networkadvertising.org. For more information about online advertising, you may also visit www.aboutads.info. Please note that while portions of the investor relations section of our website are managed by our vendors, neither Harte-Hanks nor these vendors, when acting on our behalf, collect or receive personally identifiable information within the investor relations section of our website, other than for the purposes of satisfying or responding to information requests.
Shopper Services
If you place an ad using our Shoppers services you will be asked to provide contact information to be placed in the ad such that respondents can contact you regarding your ad. If you respond to a Shoppers service ad through our website, you will also be asked to provide contact information. In either instance, Harte-Hanks may share the contact information you provide us with third parties. If you do not want us to provide your contact information to third parties do not use the Shoppers service.
PowerSites
Shopper services also include hosting websites, known as “PowerSites”, on behalf of third-parties. Identified as "Powered by: PowerSites.net" on such websites, PowerSites are primarily controlled by the third-parties who contract such services from Harte-Hanks. As the hosting provider, Harte-Hanks may transfer information you provide through PowerSites directly to the third-party associated with the specific PowerSite. Harte-Hanks does not otherwise use, share or retain information obtained through PowerSites. Any information you provide through PowerSites is subject to the specific Privacy Policy found on the PowerSite and is not otherwise governed by this Privacy Policy. We endeavor to require such third-party to confirm that their privacy practices are consistent with this Privacy Policy, Harte-Hanks is not responsible for the acts, or omissions of such third-parties.
Research Activities and Products
Some Harte-Hanks websites conduct business research activities and/or sell research products. Harte-Hanks wants you, and your company, to welcome our attempts to contact you regarding your business and your participation in our business research efforts is completely voluntary. You have a choice to request that you not be contacted for these activities, that we reschedule our research activities or contact you in a different manner. If you choose to participate in our business research activities or purchase our research products, Harte-Hanks may offer third parties the opportunity to purchase your information obtained via our business research efforts or share your personal information with our research sponsors. If you do not want us to provide your information to third parties do not participate in our research activities or receive our research products.
User Contributed Content
Some Harte-Hanks websites offer users opportunities to contribute content to our websites (contributed content.) Contributed content which appears on our websites is used for the exchange of information and opinions and is subject to “Communication Services; User Contributions” as stated in our Terms of Use.
Information Provided To Us, Stays with Us, With Limited Exceptions for Intended Research and Advertising Purposes
In general, the information you provide us via our website will not be sold, transferred, or traded to any third parties for the marketing of third parties’ goods or services without your consent. Some Harte-Hanks websites give you the opportunity to “opt-in” for data sharing with third parties and other Harte-Hanks websites give you the opportunity to “opt out” for sharing data with third parties. We will only share your data consistent with your “opt-in” or “opt out” preferences (and, if you “opt-in”, you can subsequently “opt-out” using the contact methods set forth below).
However, as noted above, information we collect regarding you or your company in connection with your use of our Shoppers service and our research activities, may be shared with other parties so that they may contact you regarding products or services that they think may be of interest to you. If you do not want your information shared do not use the Shoppers service or participate in our business research.
As our privacy policy provides you with information on how you may “opt- in” or “opt-out” from our information sharing activities and direct marketing services, we do not maintain or disclose a list of parties which may have received your personal information. If you wish to request additional information about how to exercise your third party disclosure choices, contact us using one of contact methods listed below.
In order to operate our website and provide services to you, we may provide personally identifiable, aggregate, and other information associated with our website to third parties that provide services for us, including services such as shipping, payment processing, database management, and Internet services. We endeavor to require such third-party service providers to confirm that their privacy practices are consistent with this Privacy Policy. On occasion, we may also share personally identifiable and other information concerning you with our affiliates (such as a parent or sister company, or a subsidiary of our company) in furtherance of our operations (and those of our affiliates) as well as any requests that you may make (such as responding to advertisements or do-not-contact requests).
In the event of a merger or acquisition of our company, the sale of substantially all of its assets related to the operation of our website, or other change of corporate control or in any line of business sale, all information concerning you, and other registered website users, may be transferred to or controlled by the surviving or successor entity. In such a case, your information, and the use of such information, remains subject to our Privacy Policy as in effect from time to time.
We also will transfer your personal and non-personal information when we believe the transfer is necessary to comply with the law, to protect or enforce our rights and our safety, or to protect the rights and safety of anyone else. In addition, we may provide personally identifiable information to credit bureaus or collection agencies if we are permitted or required to do so by law.
Harte-Hanks Works To Keep Information Secure
Harte-Hanks has training and other policies and procedures in place that are intended to cover and address the logical and physical security of our workplaces and the integrity and protection of electronic records stored in our systems and on our premises.
Unfortunately, no data security methodology is 100% safe, and we cannot guarantee information security. It is also important for you to protect yourself against unauthorized access to your information. Be sure to take simple steps, such as signing off and logging out after each use of a shared computer, keeping your passwords in a secure location, and not sharing your passwords with any third parties.
Our website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of other such websites, and this Privacy Policy applies only to information collected by us in connection with our website.
Harte-Hanks, You, and Information Concerning You
Upon your verifiable inquiry or request (using any of the contact methods below) concerning personally identifiable information pertaining to you, we will provide and/or correct such information that we may have in our database in reasonably obtainable form. You may also contact us (using any of the contact methods below) to express your preferences on how we communicate with you, or to request that you be removed from our database.
This Web site Is Not Intended For Children
Our website is not intended for children. In addition, if you are between the ages of 13 and 17, you may use our website only with the permission of a parent or guardian.
Participation in the United States - European Union and Switzerland “Safe Harbor” Programs
Harte-Hanks, Inc. and its subsidiaries collect and process personal information in the United States. We are participants in the Safe Harbor programs developed by the U.S. Department of Commerce, the European Union, and Switzerland. We have certified that we adhere to the Safe Harbor Privacy Principles. For more information about the Safe Harbor and to view our certification, please visit the U.S. Department of Commerce's Safe Harbor website.
If you believe that we are not in compliance with the Safe Harbor principles, first contact us by any of the contact methods below. If you do not receive a prompt acknowledgment of your inquiry, or if your inquiry is not satisfactorily addressed, you can then contact the (U.S.) Direct Marketing Association (“DMA”) Safe Harbor Dispute Resolution Program. The DMA will then serve as a liaison to us to resolve your concerns in a timely manner. You can reach the DMA Safe Harbor Program at:
Safe Harbor Line
Direct Marketing Association
1615 L Street, NW, Suite 1100
Washington, DC 20036-5624
Telephone: USA (202) 861-2445
How To Contact Us
We can be contacted using any of the methods below in connection with the matters addressed in this Privacy Policy:
Traditional Mail:
Attention: Corporate Privacy Manager
2800 Wells Branch Parkway
Austin, TX 78728 USA
E-mail:
PSAC@harte-hanks.com
Telephone:
USA: (512) 434-1100
Privacy Policy Updates
If you choose to visit our website, your online visit and associated information is subject to our Privacy Policy and to all Terms of Use applicable to this website. This Privacy Policy (like the website Terms of Use) may be updated periodically. Unless stated otherwise, our current Privacy Policy applies to all information that we have collected concerning you in connection with this website. You are encouraged to re-visit our Privacy Policy, as posted on our websites, from time to time to check for updates. If you have any questions or concerns about our privacy practices, please contact us.
(Last Revised: January, 2011)
