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Target Marketing: Media Usage Forecast 2011. There are some new trends—social media may be this year's email, SEO has only gotten hotter—but the overall balance of direct print to digital seems to be stabilizing. The eclectic mix of multichannel direct marketing reported here appears to be more than a response to the recession. It looks like marketing's new normal. Direct mail and DR space ads see the highest percentage of companies reducing spend (12.7 percent and 10.7 percent, respectively), but more companies plan to increase spending on those channels than decrease. So while print has been squeezed, as we reported in the 2010 Media Usage Forecast, it still appears to be a top-performer for companies using it. Open responses indicated that companies decreasing direct mail spend were doing so due to costs, not results. And direct mail ranks very highly as the medium with the highest ROI.
Charleston Daily Mail: Rare is the occasion when all five members of the West Virginia congressional delegation - Sens. Jay Rockefeller and Joe Manchin, and Reps. Nick Joe Rahall, Shelley Moore Capito and David McKinley - will agree. But they agreed recently to complain about the U.S. Postal Service's consolidation of operations in West Virginia. They seem to think the state is being targeted for an unfair number of studies that lead to cutbacks. [Editorial Comment from the Postologist: This really is the height of hypocrisy. WV has more post offices than California! They could use some serious trimming in that state. The huge quantity is due to political involvement and here when Congress says they do not interfere with postal closings WV is doing its best to stop the USPS from cutting waste.]
AFP: Five US cities launched initiatives Tuesday, March 8, to let residents refuse junk mail, hoping to support the environment and cut expenses by stopping waste at its source. Americans receive some 100 billion pieces of advertising mail a year, according to the US Postal Service. Catalog Choice, a non-profit group, estimates that disposal costs at least $1 billion annually. Catalog Choice, set up in 2007, allows people to go online to ask specific companies not to mail them. Chuck Teller, executive director of the group, said some one percent of the US population now chooses to opt out of some mail. Five communities including Chicago and Kansas City said they were teaming up with Catalog Choice to set up localized versions, which Teller hoped would give the initiative more authority and broaden involvement.
New York Times: For nearly as long as there have been pen, parchment and wars, there has been military mail. Even in the Internet age, it remains a huge morale booster for troops. The mere possibility of some buried goodie in a box, or some special piece of news in a letter, still makes mail call a bit like Christmas, soldiers in the First Battalion, 87th Infantry in north Afghanistan say.
Postalnews Blog: APWU members demonstrated in front of the White House asking that the Administration return the billions of dollars the USPS has been overcharged for pension benefits. The demonstration was not endorsed by the union’s national leadership.
Postalnews Blog: The new Chairman of the House Subcommittee on Federal Workforce, U.S. Postal Service and Labor Policy, Congressman Dennis A. Ross, R of Florida’s 12th District has been posting tweets on the Internet of late with his own opinions of collective bargaining in the public sector. Chairman Ross posted comments like; “There is no Constitutional basis for collective bargaining rights or unionization.” In another post Ross added; “Private sector unions were needed in the 20’s and the 30’s. They are even helpful in some ways today. Public sector Unions must go.” With comments like this from the chairperson of the committee that will be overseeing the future of the Postal Service, every member of a management association or a postal union should be very concerned that the collective bargaining rights that the unions now enjoy and the consultative rights that we have under Title 39 could be abridged or even eliminated under the new leadership of this House committee.
Charleston Daily Mail: Rare is the occasion when all five members of the West Virginia congressional delegation - Sens. Jay Rockefeller and Joe Manchin, and Reps. Nick Joe Rahall, Shelley Moore Capito and David McKinley - will agree. But they agreed recently to complain about the U.S. Postal Service's consolidation of operations in West Virginia. They seem to think the state is being targeted for an unfair number of studies that lead to cutbacks. [Editorial Comment from the Postologist: This really is the height of hypocrisy. WV has more post offices than California! They could use some serious trimming in that state. The huge quantity is due to political involvement and here when Congress says they do not interfere with postal closings WV is doing its best to stop the USPS from cutting waste.]
AFP: Five US cities launched initiatives Tuesday, March 8, to let residents refuse junk mail, hoping to support the environment and cut expenses by stopping waste at its source. Americans receive some 100 billion pieces of advertising mail a year, according to the US Postal Service. Catalog Choice, a non-profit group, estimates that disposal costs at least $1 billion annually. Catalog Choice, set up in 2007, allows people to go online to ask specific companies not to mail them. Chuck Teller, executive director of the group, said some one percent of the US population now chooses to opt out of some mail. Five communities including Chicago and Kansas City said they were teaming up with Catalog Choice to set up localized versions, which Teller hoped would give the initiative more authority and broaden involvement.
New York Times: For nearly as long as there have been pen, parchment and wars, there has been military mail. Even in the Internet age, it remains a huge morale booster for troops. The mere possibility of some buried goodie in a box, or some special piece of news in a letter, still makes mail call a bit like Christmas, soldiers in the First Battalion, 87th Infantry in north Afghanistan say.
Postalnews Blog: APWU members demonstrated in front of the White House asking that the Administration return the billions of dollars the USPS has been overcharged for pension benefits. The demonstration was not endorsed by the union’s national leadership.
Postalnews Blog: The new Chairman of the House Subcommittee on Federal Workforce, U.S. Postal Service and Labor Policy, Congressman Dennis A. Ross, R of Florida’s 12th District has been posting tweets on the Internet of late with his own opinions of collective bargaining in the public sector. Chairman Ross posted comments like; “There is no Constitutional basis for collective bargaining rights or unionization.” In another post Ross added; “Private sector unions were needed in the 20’s and the 30’s. They are even helpful in some ways today. Public sector Unions must go.” With comments like this from the chairperson of the committee that will be overseeing the future of the Postal Service, every member of a management association or a postal union should be very concerned that the collective bargaining rights that the unions now enjoy and the consultative rights that we have under Title 39 could be abridged or even eliminated under the new leadership of this House committee.
