When you’re reducing budgets and resources, it’s natural to look outside your walls for help. But sometimes managing multiple vendors for all the pieces and parts of your pharmaceutical marketing programs means more headaches. You need a partner who can do it all and who knows what will work to really engage your audience.

Our turn-key solutions just might be the cure.

There are a lot of components that go into creating an effective pharmaceutical marketing formula. Analyzing and segmenting your audience, identifying appropriate channels, creating your unique message, responding to inquiries and then measuring the effectiveness of the entire process. Fortunately for you, Harte-Hanks can truly do it all.

Our multichannel CRM solutions help you put the patient first, connecting them with information about treatment options and lifestyle choices to create a program that is truly customer-centric. We know what resonates with physicians and healthcare providers, too, offering both online and offline programs to deliver your message. And, we help you think across all of your brands to leverage the connections we make with your target audience and build from the insight that comes from your patient and provider data.

Whether it’s data modeling and segmentation, product lifecycle strategies, creative design and delivery of dimensional mail, Rx sample fulfillment, or interactive and social marketing solutions, we help pharma marketers every day make a difference in their patients’ quality of life.