Harte-Hanks.com > Services > Mailing Services > Strategic planning
Strategic planning for maximum impact
from print promotions.

Getting more from direct mail promotions is rarely as simple as just printing more. It takes precise targeting and thoughtful integration with other marketing channels. In short – it takes a great strategy.

Put our decades of multichannel experience to work.

At Harte-Hanks, we think differently about direct mail. We take a holistic view of marketing media, so we always consider your marketing goals and only recommend direct mail promotions when they offer a clear and measurable benefit.


And when you do use direct mail, you'll benefit from our decades of experience creating high-impact promotions. We start with a strategic analysis of program objectives. Then we examine customer segments and markets, and our planners work with our creative experts (or yours) to map messages, offers and channels carefully to each audience.


The result is something that is much more than "just another piece of mail." It's part of an integrated, multichannel flow of communication, timed and delivered to achieve maximum results at the lowest cost.


And thanks to our national network of facilities, unrivaled data quality and mail-handling quality, deep relationships with USPS, and door-to-door logistics and tracking, your direct mail pieces not only tie seamlessly into your overall strategy – they arrive on time, look great, and deliver results you can see for yourself.

Our customers

Great companies who rely on Harte-Hanks for direct marketing that produces real results.

More »
Capabilities

Everything you need to improve your marketing ROI. Solution overviews, fact sheets, and other downloads.

More »
Case Studies

Read case studies about our solutions in action.

More »
Events

Direct marketing experts on the go. See where we’ll be!

More »
Webinars

Attend an upcoming webinar or watch a recorded session!

More »
White Papers

Get insight on how data drives today's multichannel, integrated marketing programs.

More »