Consumers value printed promotions in their mailbox and newspaper. Response rates of nearly 4% prove it and explain why marketers typically dedicate 40% of their budget here.*
Costs are continuing to rise, data quality is a never-ending chore and postal regulations are evolving constantly. Facing challenges like that, who can integrate mail into a cost-effective marketing strategy, manage a seamless production and delivery process, and make sure everything arrives on time at the right address, looking great?
As a matter of fact, we can. We move and mail billions of time-sensitive pieces flawlessly every year.
*“2009 Response Rate Report,” Direct Marketing Association, March, 2009.
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