Getting your message to your customers can be complicated. Managing multiple vendors only makes the problem worse and, most likely, more expensive. When you’re ready to simplify your life and lower your costs, turn to Harte-Hanks.
It takes truly integrated processes and world-class expertise to streamline work without sacrificing quality, accuracy or results. From start to finish, let us help you with:
Data services that reduce waste and lower cost-per-contact:
- Maximize customer data accuracy across systems or throughout your enterprise with Trillium Software®, which Gartner, Inc. positioned in the "leaders" quadrant of its influential Magic Quadrant for Data Quality Tools report and CRM Magazine recognizes as a "Leader" in its data quality tools awards category. According to Bloor Research industry analyst Philip Howard, “Trillium Software is some way ahead of its major competitors in terms of data discovery."
- Verify, correct and enhance contact information with Advanced Data Quality® (ADQ). ADQ provides CASS™ processed addresses by enhancing records with delivery points, ZIP + 4®, carrier route codes, Address Change Service (ACS™) and Address Element Correction (AEC and AEC II®).
- Get the data and lists you need. Append customer information such as e-mail and telephone contact data and benefit from our close relationships with list brokers around the world, as well as our global Ci Technology Database of technology buyers, to get the information you need at the best price.
Mailing services that deliver better quality and bigger savings:
- Get noticed with superior design, printing and mail engineering. From brochures and direct mail packages, to unique specialty and 3-dimensional pieces, we use the most advanced presses, inks, papers, plastics, electronic scanners, and laser and computer applications to manage your printing. And our creative teams work with our mail engineering experts to ensure your mail looks fantastic and grabs attention while moving easily through the mail stream.
- Personalize your message with laser personalization. Harte-Hanks offers the very latest technology and, because we manage data and laser personalization in-house, you can cost-effectively address each customer one-to-one with variable content.
- Produce your package on time, in budget. Our comprehensive lettershop services, nationwide facilities and in-house USPS acceptance units mean you get the capacity, flexibility and speed to meet deadlines and control costs.
Logistics management that minimizes effort and maximizes discounts:
- Automate distribution planning. Your Harte-Hanks team uses our proprietary Transportation Optimization Postal Savings (TOPS) system to compare options and compute plans for great destination entry savings, optimal routing sequences and dependable dispatch and entry dates.
- Optimize your postal discounts with drop shipping to USPS Bulk Mail Centers (BMCs), Sectional Center Facilities (SCFs) and Destination Delivery Units (DDUs).
- Arrive on time. We manage three million shipments annually with an overall 99%+ on-time rate to postal facilities and, for circulars, to other delivery points.
Mail tracking that follows your message to your customer's door:
- Protect your investment. Our proprietary PrEtrak software analyzes mail delivery as it happens, right to the final destination. Web-based reports, updated hourly, show you and us if and where your mail is getting stuck in transit, which enables corrective action to maximize on-time delivery.
- Learn from each mailing. PrEtrak provides state-by-state mapping plus reports on mail delivery by market, store, territory, class, shape, sort level, postal facility and historical patterns. Even the Postal Service values this reporting – they’re a regular user of our PrEtrak data for continuous improvement.
From front-end strategy to back-end reporting, and everything in between, Harte-Hanks brings all the pieces together to ensure your mail promotions deliver a great customer experience and measurable results.