How can I target more efficiently
so I’m not wasting time (and money)?

Traditional ways of reaching insurance customers—direct mail and broad media—can be costly and are often challenging on the ROI front. But they have traditionally been a way of life for healthcare insurance providers…and they certainly have their place. But the key to increasing efficiency while decreasing costs is knowing your audience and how they’re most likely to respond.

Uncover more ways to reach your customers.

We’ll help you get a better vision of your targets – from those under 65, to those over 65, and even caregivers. Knowing your targets will help you determine the best way to conduct search, print, broadcast and multimedia campaigns and promotions, so you can increase your response and reduce your expense.


We’ve helped some of the best in the industry target their messages better and use the most effective channels to expand their coverage. We know we can help you, too!

Our customers

Great companies who rely on Harte-Hanks for direct marketing that produces real results.

More »
Capabilities

Everything you need to improve your marketing ROI. Solution overviews, fact sheets, and other downloads.

More »
Case Studies

Read case studies about our solutions in action.

More »
Events

Direct marketing experts on the go. See where we’ll be!

More »
Webinars

Attend an upcoming webinar or watch a recorded session!

More »
White Papers

Get insight on how data drives today's multichannel, integrated marketing programs.

More »