You face some tough challenges. Consumers are inundated with information, making it harder for you to be heard. Regulations, reform and privacy policies that affect the healthcare and insurance industries complicate your marketing message and create confusion for customers. And when enrollment periods come, you need to be ready to ramp up quickly.
Getting a better understanding of your customers tells you how best to communicate with them. Backed by over three decades of direct marketing experience in many industries, including healthcare and insurance, Harte-Hanks will help you gain a solid view of your target audience and create marketing programs that deliver results.
From contact centers to fulfillment, database management to digital marketing, e-mail to analytics and everything in between — our strategies and solutions are focused on what it takes to get the subscribers you’re targeting. Our direct marketing experience includes all aspects of healthcare and insurance: life, casualty and property – making sure we keep you covered.
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