Our European offerings:

Harte-Hanks provides a unique range of integrated data-driven solutions in Europe that incorporate cutting-edge multichannel marketing techniques. We can execute programs across Europe but recognize the complexities of executing effective sales and marketing campaigns across country and language boundaries. We have locations in six European countries.

Our European solutions:

The Harte-Hanks Technology Database – market intelligence to drive sales

If you sell into the IT and telecommunications industries in Europe, we can give you greater insight through our Harte-Hanks Technology Database—probably the richest source of global IT and telecommunications installed information available.

We deliver high quality, actionable information that allows companies to identify and qualify prospects and retain and grow their existing client base. Unlike general marketing database and list companies, we focus exclusively on profiling the largest opportunities and most important decision makers in the technology marketplace to help improve the effectiveness of our client's marketing programs and shorten their sales cycles.

 

Mason Zimbler – one of Europe’s leading B2B digital agencies

Mason Zimbler is part of the Harte-Hanks group: one of the largest marketing services organizations in the world. Yet we know that international reach is nothing if it doesn’t engage real people, isn’t targeted at a local level, and doesn’t compel individuals to act. With us, it’s always personal. We’re a creative (and friendly) marketing agency, specializing in all things technology, and believe in delivering diverse, memorable and inspiring integrated campaigns for our clients. It’s this that helps us generate response, disrupt audience apathy, and have fun along the way. We offer compelling solutions in digital, advertising, direct marketing, corporate branding, and sales promotion that have proven to generate responses.

Click here for more details: http://www.mzl.com/

Strange & Dawson – a full-service integrated marketing agency

Strange & Dawson is a full-service integrated marketing agency with a very specific focus: new customer acquisition. Acquisition is an interactive, dialectic process - a journey towards a conclusion. Every step brings the prospect closer to a buying decision. Our acquisition methodology builds a cyclical pattern into the buyer journey, where each step informs the next with data, insight and understanding, with knowledge and opportunity. Through processes and methodologies developed and refined over twenty years, we are able to offer a closed-loop service for our global clients, that identifies high-value customers through data insight, engages them through creative messaging and drives them towards transaction-ready status through a carefully measured and managed communications program. This, combined with the curiosity and enthusiasm that we inject into every aspect of the process, has helped us to build a global reputation and a loyal (and growing) client base.

Click here for more details: http://www.strangeanddawson.com/

Information Arts – providing insight for a true understanding of customers 

Information Arts is part of the Harte-Hanks family of database marketing and insight providers.  Headquartered in the United Kingdom, Information Arts helps clients to create and leverage data insight to drive communication programs that positively impact on their business performance.  Information Arts provides a full range of data management solutions, from data planning and hygiene services, through to hosted marketing databases and subsequent strategic planning and campaign management.  This offering is strengthened by the provision of bespoke analytical solutions, from customer profiling to segmentation and propensity modeling to deliver a holistic insight led solution.  These services are supported OMNI, which is the World’s largest single of source of B2B marketing data created by aggregating complementary data sources Globally.  The goal is to drive down the cost of acquisition, reduce churn, strengthen cross- and up-selling, increase transactional values, optimize partner networks and create communications that build brand value.Click here for more details: http://www.information-arts.com/.


Lead Generation Programs – incorporating multichannel contact strategies

Running lead generation programs across this diverse continent requires local knowledge to get close to the customer, and global reach to provide the support and infrastructure you need. Our Marketing Engagement Programs run from inside sales to e-mail marketing, lead generation to fulfillment and response management and are tailored to fit your unique requirements.

Global Channel Management Practice

The European market relies heavily on two-tier distribution networks. That is why our global Channel Management Practice is centered in Europe with expertise in setting up and running channel strategies, PRM solutions, and channel engagement programs.

Data Quality and Management

As a strong believer that data drives insight, Harte-Hanks offers a wide variety of data-related services from data strategy (analysis and consultancy) and data acquisition, to list imports, post campaign analysis and business analysis. We also know that quality data is far superior to creating effective multichannel marketing programs. That’s why we offer our customers data quality audits, data analysis and “white space” reviews, as well as data maintenance and data entry services. Our Trillium Software® helps customers maximize customer data accuracy across marketing systems or throughout your enterprise.When it all starts with data, start with data that’s better with Harte-Hanks.

Our European locations:

United Kingdom
Harte-Hanks Ltd
Wyvern House, Wyvern Way
Rockingham Road, Uxbridge UB8 2XN, UK
Tel: +44 (0) 1344 325 500
Fax: +44 (0) 1344 325 501

Clifton Heights (Mason Zimbler)
Triangle West
Clifton
Bristol
BS8 1EJ
Tel: +44 (0)117 311 2000

Theale Court (Trillium Software)
1st Floor, Theale Court
11-13 High Street Theale
Reading
United Kingdom
RG7 5AH
Tel: +44 (0)118 940 7600

France
Harte-Hanks Market Intelligence Europe
35 Rue des chantiers
78000 Versailles
Tel: +33 1 64 86 56 00
Fax: +33 1 64 86 56 10

Belgium
Harte-Hanks BV
Ekkelgaarden 6 - 3500 Hasselt
Tel: +32 (0)11 300 300
Fax : +32 (0)11 300 310

Germany
Harte-Hanks Market Intelligence GmbH Germany
Kennedyallee 97a
D-60596 Frankfurt
Tel: +49 (0)69 257 557 37

Harte-Hanks Trillium Software Germany GmbH
Otto-Lilienthal-Str. 36
71034 Boeblingen
Germany
Tel: +49 (0)7031 714 756

Italy
Tel: 800-875167

Romania
Harte-Hanks Iasi
XL World
Aleea Sadoveanu, 13
700490 IASI
Romania

Spain
Harte-Hanks Market Intelligence España
C/Corazón de María, 6 - 3ª Planta Of. 4,5 y 6
28002 Madrid
Tel: +34 914 132 495
Fax: +34 1 413 76 51

For more information, call 800-456-9748 or email us as ContactUs@Harte-Hanks.com.