Do you know which at-risk customers are worth a retention effort? Can you pinpoint your best customers and use what you know about them to grow sales? Can you spot others like them so you can reduce waste by focusing offers where they will drive response? And can you capture, share and apply the metrics that truly lead to better results?

Keep your focus with models, business rules, KPIs and dashboards.

When we revealed to a leading retailer that their new product line’s best customers were in a demographic they’d never considered, they learned a marketing truth: Collecting data is easy. But collecting the right data, making sense of it and getting it to the right people is what leads to better marketing.

When you’re looking for customer insights that you can quantify, turn to Harte-Hanks. We help you identify your most relevant metrics, then interpret and share the data. Most importantly, we help you apply the insights to your marketing programs in ways that deliver measurable improvement.

Drawing on experience working in and for many industries around the world, our analytics teams reveal who your most valuable customers are, and who’s at risk of defecting. Through behavioral and predictive modeling, segmentation planning, media mix analysis and best-customer profiles – just to name a few – you’ll learn when, where and how to reach them, and what to say.

Of course, if there are gaps in your data, we’ll help you fill them. Harte-Hanks expands your customer knowledge through domestic and international market research, list brokering and data appends. We’ll even help you design campaigns specifically to drive business while capturing additional insights.