Understanding – that’s the aim of market research. Customer attitudes, market needs and buyer perceptions. These are big issues, and to understand and manage them, you need more than numbers. You need qualitative insight you can trust, from a source who can help you use it.

Get more than primary and secondary research. Get results.

When you’re asking the big questions, it helps if the answers are useful. An insurance industry client discovered this first-hand when our market research team helped them tackle their sales and branding challenges.

First, we uncovered their target audience’s key emotional motivators and level of brand awareness with a combination of secondary research, focus groups, in-person interviews and telephone interviews. With these insights, our Agency team launched a re-branding campaign that achieved a 281% increase in year-over-year inbound sales call volume, a 44% drop in cost-per-sale and a 51% increase in sales. Now that’s ROI!

So, if you want to hear the voice of your customers first-hand, assess a new domestic or international market’s readiness for your product, or understand better what buyers want from your industry, rely on Harte-Hanks for penetrating market research including focus groups, in-depth interviews (IDIs), surveys and online panels.

And rest easy with the knowledge that we’ll not only get answers you can use, but we’ll also be there to help you use them to get great results.