Your customer and prospect data is key to your growth, but is it giving you everything it can? Making sure your database marketing solution delivers the insight you need is a job for experienced professionals. And the job starts with defining the problem.

Focus on marketing improvement, not on servers and software.

Harte-Hanks has more than 600 database implementations under our belt and thousands of database marketing engagements around the world. So we know that real success is measured in metrics such as ROI, sales growth and customer retention. Not in technology costs.

That's why we start by helping you examine the tools and data you have. Often, all that’s needed to make an existing solution more effective is better data, a stronger strategy, more insightful analysis or research, or help with marketing operations. With these in place, our clients extend the value of existing resources and keep costs down.

But if better technology truly is called for, the Allink® 360° suite of solutions can help. And we can typically have a new database up and running in 18 to 20 weeks – from discovery to delivery.

With Allink® 360° Customer, you’ll lower costs and improve the customer experience by putting your customer data in a standardized repository. No matter how many sources, countries, formats or languages are involved, Allink® 360° Customer brings it together and makes it easier to access, use and share.

Allink® 360° Campaign integrates campaign management and marketing automation technologies with your database marketing platform. Leveraging the solutions of our technology partners, you’ll enjoy campaign management tailored to your specific needs and budget, with industry-specific templates to streamline implementation and have you in-market fast.