Aberdeen Group is the leading provider of fact-based research helping organizations and individuals make better business decisions. Aberdeen research serves as a conduit to drive technology decisions and stimulate demand for technology vendors while at the same time educating end-users on best-in-class results. Leading technology solution providers leverage Aberdeen’s proprietary research content for use in their demand creation programs, online marketing campaigns and Web-based sales and marketing tools.

Aberdeen's research content is also highly regarded in terms of its business value. It is fact-based and survey-driven, and draws on Aberdeen’s deep expertise in IT research and product markets, IT marketing and purchase behavior, and IT best practices benchmarking.

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