Fifty-six percent of
Best-in-Class firms rank
improving the targeting of
marketing offers as a top
strategy for managing the
pressures they face.
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What's the Big Idea? As b2b marketers finalize plans and budgets for 2011, a question that pops up frequently is, “What’s the next big thing?” In other words, what topics, tools, strategies and trends do we need to understand in order to communicate successfully with our target audience? “Understand” is the operative word here. In “Big Ideas and Real-World Tactics from Eloqua Experience 2010,” we detail how Eloqua’s annual conference highlighted two key areas where best-in-class b2b marketers are increasing their efforts to understand and apply revenue performance forecasting, and “real-time” approaches to marketing and public relations. Of course, for marketers there is no understanding that’s more important than understanding one’s customers – whether they’re across the street or around the world. Harte-Hanks recently acquired UK-based Information Arts to expand our capabilities to deliver high-value customer insight, and “Information Arts Joins Harte-Hanks” explains why this means great things for b2b marketers. In Industry News of Interest we offer a collection of news that’s impacting the world of B2B marketing. As always, we appreciate your questions and comments. Send your feedback to |
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