Harte-Hanks.com > Industries > Automotive > Increase after-market business
How can I increase my
after-market business?

In today’s economy, keeping customers in their vehicles and on the road longer may be your best retention strategy. But even after-market sales can wane without the right strategy to drive traffic to your service bays and retail outlets.

Get in gear with customer intelligence.

The more you understand how your customers use their vehicles, the more successful your cross-sell strategy becomes. That’s where we come in. Combining data collected from dealers and service locations, we can help you gain a 360-degree view of your customers. Use it to predict their mileage and gauge when they need oil changes, tires, fuels pumps and more. Even accessories that help them when they travel or simply run errands. And in the long run, those trigger points will help you determine how and when they’re ready to make their next purchase.


Our team of analysts specializes in automotive marketing and knows what it takes to get the most out of your data. They’ve been providing insight on the lifestyle of automotive customers for more than two decades and know how to turn that insight into powerful offers that result in sales.

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