One of the first questions marketers ask prospective partners is, “What experience do you have in our industry?” It’s an important question – partners with industry experience can typically ramp up more quickly and may offer more relevant insights and solutions – but there’s a piece missing.
At Harte-Hanks, we not only have experience in virtually every major industry, we have entire cross-functional teams dedicated to many of them. Advisors, strategists, analysts, client representatives, technologists, designers and more – each with a focus on one industry. And most with years of experience working in and for that industry.
But deep experience is not the whole story. Because we solve marketing problems in many industries, we’re also able to share knowledge across them. So when another industry makes advances, we can help you apply them to your business to gain a competitive edge. It’s a more complete approach to solving today’s tough marketing challenges.