Fifty-six percent of
Best-in-Class firms rank
improving the targeting of
marketing offers as a top
strategy for managing the
pressures they face.
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About Harte-Hanks and B2B Marketing
In a crowded and noisy marketplace, how do you deliver a buyer-centric experience that gets the results you need? And how do you get those results while keeping your costs down?
It takes insight into your business customers – who they are, what they think and how they behave. It takes an understanding of national and global markets. And, most importantly, it takes a combination of strategic thinking and roll-up-the-sleeves skill to bring all the pieces together and get the work done.
At Harte-Hanks, you get all of this and more. Check out the links below to learn how we can help you consolidate costs and grow ROI.
Turn to Harte-Hanks for B2B marketing strategy, market and customer analysis, campaign execution and results measurement – across online and offline marketing channels. Harte-Hanks brings more than 30 years of experience and innovation to solving your toughest marketing challenges.
Aberdeen’s portfolio of fact-based research services solves the four key problems facing the Chief Marketing Officers of Technology Providers as they build their go-to-market strategies and campaigns:
- Build Market Awareness & Educate Prospects
- Generate Demand to Fill the Pipeline
- Arm the Sales Force to Eliminate “No Decision”
- Benchmark Clients to Prove Delivered Value
Harte-Hanks Market Intelligence
Harte-Hanks is a leading provider of database products and services to the technology and telecommunications industries in North America, Europe and Latin America. Our flagship product, The CI Technology Database™ (CITDB), tracks technology installations, business demographics and key decision makers at more than 650,000 locations in 25 countries in North America, Latin America and Europe. The CITDB has provided our customers with unparalleled insight into their prospect’s and client’s technology buying cycle since 1969.
As a bunch of creative marketers, specializing in all things technology, Mason Zimbler delivers diverse, memorable and inspiring integrated campaigns for our clients. It’s this that helps us (and you) generate response, disrupt audience apathy, and have fun along the way.
Trillium Software is all about getting the data right. From a business perspective, our underlying software may seem as obscure as the electrical junction panels in your basement. But our function is indispensable: clean, accurate data, available to every application and any business user in real time, is the very power that drives all global industries, each business operations initiative, and every effort to master the intelligence within your organization.