What the Buyer Really Wants

This month we explore how business buyers – you and your customers – can get more value from marketing communications and programs. In "Integrate Social into Demand Generation" we offer three tips for B2B marketers faced with making intelligent, impactful use of social media in their marketing mix.

Then, in “The Perfect Match,” we explore the critical questions to ask when you're considering providers for database marketing solutions. Whether you have an established partner or are exploring a change, asking the right questions of yourself, your team and your providers will help to ensure you get what you want (and need) for a successful relationship.

We end with Industry News of Interest – a collection of news that’s impacting the world of B2B marketing.

As always, we appreciate your questions and comments. Send your feedback to b-to-bSolutions@harte-Hanks.com or call (866) 470-3623.

In this Issue:

Integrate Social into Demand Generation

Many in the B2B world wonder how to use social to generate more qualified leads, support them through the funnel, and nurture qualified leads who aren’t ready to buy. Can social be successfully integrated into the multichannel marketing plan? Absolutely!

The most important foundation is a well-planned strategy, so here are three quick tips to help you plan an integrated social strategy that supports your demand generation efforts.

The Perfect Match

The most meaningful client-agency relationships are mutually beneficial – both organizations work together toward agreed-upon objectives. What makes a client-agency relationship click? How does a marketer know if they’re benefiting fully from the partnership – or if a potential new partner will bring the right perspective, work well together with staff and other partners, and deliver maximum benefit to the marketer’s organization and its customers?

Whether your company is looking to engage with a new database marketing firm or examining the value of an existing relationship, there are key questions to ask related to specific subject areas.