• Welcome!
• CMO/CIO Collaboration Improves B2B Marketing
• Lead Nurturing 2.0:
  Are You Ready?
• Industry News of Interest

Welcome!

The world of B2B marketing is changing rapidly. To help you make sense of it all, Harte-Hanks introduces, “The Better B2B Marketer.” In this e-newsletter, we’ll provide you with insights, tips and resources from our team of B2B marketing and sales experts, and our global business partners. We’ll also include some of the latest news impacting the world of B2B marketers.

What's that mean for you? It means you get information and resources to help you improve your results and become a better B2B marketer.

So, what's your challenge? Are you tasked with managing a campaign, running a contact center, launching a product, or maybe overseeing marketing across the entire enterprise? Whatever you're facing, if you’re focused on marketing effectively to business buyers and influencers, we’re sure you’ll find valuable insights in “The Better B2B Marketer.”

Of course, if there’s a topic you don’t see covered or if you have a question, just let us know. Simply email b-to-bsolutions@harte-hanks.com.

In this Issue:

The B2B CMO/CIO Love Affair

It comes as no surprise that top-performing B2B CMOs are the ones that find a path to growth (top and bottom line) through a strong understanding of their target buyers. Today, however, better understanding of the business buyer in an increasingly online world is forcing CMOs to get comfortable with business intelligence, marketing automation, predictive analytics, and other competencies that are more likely to be closer to the purview of the CIO.

Now, more than ever, business-to-business CMOs and CIOs are being pushed to collaborate – to understand where a link between marketing and technology can be made. Could this be true love?

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Lead Nurturing 2.0: Are You Ready?

B2B lead nurturing has changed, some might say evolved, from a fairly simple process of creating and distributing static content to self-identified prospects, to a process of continuous interaction across many communication channels. It seems that while some companies are still struggling to get started with lead nurturing, Lead Nurturing 2.0 is already here. Are you ready?

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