The Agency Inside Harte-Hanks Helps Marketers to “Make CRM Work Harder” for Their Brands

The “Make CRM Work Harder” thought-leadership series is focused on giving marketers effective strategies and insights into how to build consumer engagement that results in measurable business impact.

The “Make CRM Work Harder” white paper kicks off the series by exploring how consumer behavior and brand interaction is changing and what leading brands can do to keep their CRM efforts on target, relevant and engaging.  The white paper offers a deep dive into several key areas, namely how the path to purchase is changing, how email can serve as a connector to major moments of truth for following the path to purchase and how mobile can be leveraged to build customer engagement. Complete the registration form below to receive your copy.

In addition, you’ll have the opportunity to hear directly from our experts as they present webinars on these key areas to marketers to “Make CRM Work Harder” for their brands.

• The Consumer Path to Purchase
  September 27, 3:00 p.m. ET / 12:00 p.m. PT
  Gain an understanding of the longitudinal consumer journey and how leveraging preferences, utilizing analytics and developing an optimized channel mix can help you engage and convert your targets more effectively.
  
• Email as a Connector
  October 30, 2:00 p.m. ET / 11:00 a.m. PT
  Discover how email can serve as a connector to major moments of truth for consumers on their path to purchase, resulting in more engaged and loyal customers.
  
• Leveraging Mobile Engagement
  November 29, 2:00 p.m. ET / 11:00 a.m. PT
  Gain a clear understanding of the key elements of relevancy, timing, frequency, permission, recognition, location and tracking — the “must haves” for marketers seeking to connect with today’s mobile consumers.

For further information on The Agency Inside Harte-Hanks visit:

Register below to receive your copy of the white paper, Make CRM Work Harder.