As Baby Boomers reach retirement age, the market for private Medicare plans is going to sky rocket. The number of people turning 65 in the US increases by 27% in 2012, and will stay at an elevated level for the next 30 years. In this presentation health insurance marketing expert Scott Overholt outlines the opportunities baby boomers present, shares some strategic approaches to reaching the market, and the best practices that will help you make the most of your opportunity.