prEtrak_Jan2012

Tracking your Mail in the Financial Industry

This presentation is now available for OnDemand viewing.
It is no secret that the United States Postal Service (USPS) has been struggling to function through difficult circumstances for an extended period of time. During 2011 and into 2012 USPS is facing a true crisis, the likes of which it has never before seen. Declining mail volume and the imminent threat of shuttered mail facilities stand to change the reality of mail delivery forever, leaving an indelible mark on American consumers and the mailing industry alike.

As a result of all this drastic change, the most often-asked question we receive from advertisers: “How will this affect my in-home dates for mail?” The answer underscores the need for mail tracking, now more than ever.

Join Chris Armstrong, Vice President, Mail Tracking Services at Harte-Hanks and learn how prEtrak™ Version 2.0, is designed to help users of U.S. direct mail track their own communications.

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