Learn how to integrate social media, gain social intelligence and identify the top 3 things you can do now to improve your social footprint and strengthen your brand.

Engaged customers are better customers for your business. Preference Centers capture the information you need to communicate with your customers on their terms -- the right message, the right time, in the right channel.

When you need to jump-start your deposit acquisition marketing strategy and turn prospects into checking customers, this webinar lays out a roadmap to help you get started.

If you're like most marketers, you're probably using Facebook and Twitter, but how do you know if they are having any impact? How can you measure your social media efforts? More importantly, how can you measure your ROI to guide the strategy of your social media marketing campaigns?

Join us to learn: - what email stats to watch now during holiday season as well as after the storm subsides; - how to use email KPIs to identify your social advocates; and - reporting that makes sense: combining email, social and web analytics data to gain insight.

Each year the email marketing landscape changes and it's important to know how your results stack up against other industry marketers. This webinar will help benchmark your program metrics for insight toward more objective-achieving and revenue-contributing email marketing campaigns.

Experts from Harte-Hanks and iLoop Mobile explain when Mobile Marketing should be a part of your multichannel mix. Get the basics for getting started, what it takes to be successful, and what Mobile can do to supplement your current programs.

From creating awareness to inspiring loyalty, Mobile has a part to play. Check out this roundtable Webinar to learn what the experts recommend for adding Mobile Marketing to your customer engagement strategy throughout the customer lifecycle.

Want to reach geographically-concentrated shoppers without busting your budget? In this Webinar you'll learn how to stay engaged with retail customers in a tough economy, make the most of your marketing budgets, and get your message out as media choices change and newspapers decline.

If you've ever wondered how to break through the white noise and really make a connection with your customers, dialog messaging may be the answer for you.

Facebook is the largest social networking site in the world and one of the quickest ways for your business to reach millions of potential customers. Find out how to increase traffic to your web site by using tactical Facebook campaigns to encourage click-through. Don’t miss out on this exciting webinar designed to teach you the latest and greatest tools that Facebook has to offer.

Join us to learn how to use marketing automation to streamline the process of executing more intelligent marketing programs, and marketing services to aid in the creation, management and follow-up of those programs.

With so many different channels to reach your customers... How do you know which is best? Featuring Michele Fitzpatrick and Jeff Simpson from Harte-Hanks.

Getting Your Email Strategies in Place for the Holidays The webinar will include tips on how to utilize email media marketing to improve your customer's experience and make your holiday communications more relevant in order to generate higher revenues and increase customer loyalty.

Learn to couple your social media marketing efforts with your e-mail communications. Our experts will teach you all you need to know to successfully blend your social and e-mail marketing into one potent mix, including actionable tips on how you can use the power of both channels to drive business.

Global marking in the pharmaceutical and healthcare industry is undeniably difficult due to differences in laws, language barriers and wide culture variety. Nevertheless, we have the recommendations to make your pharma multichannel campaign a global success. Join us to learn how to generate ROI with your pharmaceutical brand across multiple countries.

prEtrak software from Harte-Hanks analyzes mail delivery - as it happens - tracking it right to the final destination. Ensuring timely delivery dates has always been important. But timing your direct mail to work within a multichannel program isn't always easy

Our social media experts will demystify the social landscape and help you incorporate media networks like Facebook and Twitter into your direct marketing strategy.

How do business buyers learn about, research and purchase technology? We asked 500 technology buyers – from CEOs to front-line staff, across industries and company sizes. They told us what they buy, the information they look for, and where they go to find it at each point on their way to a purchase. Join us for this Webinar to learn what we discovered, and make sure you’re mapping your B2B mark...

In keeping with the evolving pharma industry, data solution tools such as Channel Mix Selection and Franchise Information Repository are changing to better enhance multichannel marketing campaigns – Learn how leading firms are leveraging these and other tools to: build more informed programs, drive improved engagement, and increase return on investment.

Join us to learn how Allink 360° Logistics from Harte-Hanks streamlines the entire shipping process, and delivers time and money savings. We'll show you a live demonstration of Allink in action so you can see for yourself how powerful it is, and how easy it is to use.

Have you noticed that social media is creeping into every conversation, from the boardroom to the hallways? You might have assigned some staff to "figure it out." But we are here to tell you that social media isn't just one person's job ? social media is an opportunity to bring your marketing campaigns forward into our new multichannel world.

Join us to learn: - The importance and value of sound data in executing effective marketing campaigns - How a data quality process can reveal the strengths and weaknesses in data and demonstrate how and where data can be improved - Best practices for improving data quality with real-life case study examples provided

Join us to learn: - concrete tips on how to acquire, retain, and engage new email customers; - how to optimize all of your email efforts; and - keep your list growing and healthy.

Online communities and social media are influencing business buyers. How do you integrate social into your B2B strategies and programs? Kevin Kerner of Mason Zimbler US, a Harte-Hanks company, and independent analyst Laura Ramos of Forrester Research, Inc. share what works.

Social is the hottest topic today. Still, many marketers and sales leaders are unsure how to incorporate social into their existing sales and marketing plans. Even fewer leverage the power of their contact center infrastructures to respond to social conversations and customer support issues. The truth is many marketers sit on a virtual gold mine that can help deliver on some of these important...

Join us to learn: - How database requirements relate to opt-in requirements and the importance of a mobile marketing database - How to develop an application strategy and what important information you need about your customers to support your strategy - What companies are utilizing apps effectively for their business - How social media and mobile marketing are converging and what that...

Inboxes today are overrun with email subscriptions, making it harder for your business to stand out and personally connect with consumers. This webinar will reveal the ultimate email marketing strategies and tips to better engage with your subscribers and further their brand loyalty.

Marketing is no longer a single-channel campaign effort; therefore, it is essential for your email marketing strategies to include and cross-promote your social and mobile programs. Join us in learning the best practices for integrating these three digital tactics and creating a marketing platform that optimally supports your brand.

Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business.

Do you know where your mail is? WE DO! Join Chris Armstrong, Vice President of Solutions who will present prEtrak™. Learn how prEtrak™ Version 2.0, is designed to help users of U.S. direct mail track their own communications and determine in home dates.

Finding the best tactics for marketing to healthcare providers is an ongoing task for pharmaceutical companies. There are more channels and information available than ever before, and in order to be successful in the industry, it is imperative for pharmaceutical companies to know how to leverage these channels to their advantage.

The Agency Inside Harte-Hanks recently completed a survey of health care marketers regarding their expectations for the upcoming implementation of the new health care reform act. This webinar will discuss the results of the survey and what marketers should be considering as they plan for 2012.

Finding the best tactics for marketing to healthcare providers is an ongoing task for pharmaceutical companies. There are more channels and information available than ever before, and in order to be successful in the industry, it is imperative for pharmaceutical companies to know how to leverage these channels to their advantage.

Join Chris Armstrong, Vice President, Mail Tracking Services at Harte-Hanks and learn how prEtrak™ Version 2.0, is designed to help users of U.S. direct mail track their own communications.

Pharmaceutical marketers face different challenges than other marketers in other verticals when trying to implement social media marketing. This presentation will focus on the hurdles specific to the pharmaceutical industry and reaching HCPs with your messaging through social media.

When you hear the words “print on demand” do you assume that it’s too expensive and not as high quality as traditional print? Dispel the myths about print on demand (POD)! In this series of webinars Harte-Hanks shows how leaders in the financial services, high-tech, pharmaceutical, retail and automotive industries are customizing their printed materials to deliver more targeted and personalized...

As Baby Boomers reach retirement age, the market for private Medicare plans is going to sky rocket. The number of people turning 65 in the US increases by 27% this year, and will stay at an elevated level for the next 30 years. Join health insurance marketing expert Scott Overholt as he outlines the opportunities baby boomers present, shares some strategic approaches to reaching the market, and...

With national reform shaking up the health care industry, providers must be ready for the coming changes. The individual mandate in the Affordable Care Act is set to be the biggest legislative change in health care since the introduction of Medicare, covering a new and uncharted market. Join health insurance marketing expert Scott Overholt to learn how to prepare yourself.

An Aberdeen Group and Harte-Hanks Webinar. Faced with economic turmoil and increasing competition, banks are looking to differentiate themselves in their customers’ viewpoint. Learn how in this webinar.

QR codes are rapidly becoming an expected media tool for your buyers to engage with you. As a business it's in knowing how to use QR codes, how to integrate QR smart codes in your marketing strategy and how to make them effective.