Check out this informative webinar on how social media can be leveraged to engage healthcare providers (HCPs). John Green and Kevin Dunn, from The Agency Inside Harte-Hanks pharma marketing team, will explore the challenges facing the use of social media in pharmaceutical marketing as well as look at real-world examples of social media approaches from pharmaceutical companies. They will also discuss HCP trends and how marketers need to change their way of thinking to incorporate social media into the multichannel marketing mix.  This presentation is a must-see whether you have already begun using social media or still contemplating it.

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