Jeannette Kocsis, Senior Vice President of Digital Marketing, is an expert on the subject of mobile marketing. In fact, she's even written on the subject as a contributing author to Mobile Marketing for Dummies. This fast growing and quickly changing channel cannot be ignored.

Topics covered in this webinar include:

• How database requirements relate to opt-in requirements and the importance of a mobile marketing database;
• How to develop an application strategy and what important information you need about your customers to support your strategy;
• What companies are utilizing apps effectively for their business; and
• How social media and mobile marketing are converging and what that means for your strategies.

Don't miss this informative webinar from a respected mobile marketing expert.