This presentation is now available for OnDemand viewing.
Jeannette Kocsis, Senior Vice President of Digital Marketing, is an expert on the subject of mobile marketing. In fact, she's even written on the subject as a contributing author to Mobile Marketing for Dummies. This fast growing and quickly changing channel cannot be ignored.
Topics covered in this webinar include:
- How database requirements relate to opt-in requirements and the importance of a mobile marketing database;
- How to develop an application strategy and what important information you need about your customers to support your strategy;
- What companies are utilizing apps effectively for their business; and
- How social media and mobile marketing are converging and what that means for your strategies.
Don't miss this informative webinar from a respected mobile marketing expert.