How do business buyers learn about, research and purchase technology? Harte-Hanks recently conducted a survey of 500 technology buyers – from CEOs to front-line staff, across industries and company sizes. They told us what they buy, the information they look for, and where they go to find it at each point on their way to a purchase. 

Check out the research report to see exactly what we asked and how responders answered. In the Webinar and white paper, take a deeper dive into what we discovered and get tips for mapping your marketing programs to your buyer’s journey.