Global_Pharma

Implementing a Global Multichannel Marketing Plan

This presentation is now available for OnDemand viewing.

Global marketing in the pharmaceutical and healthcare industry is undeniably difficult due to differences in laws, language barriers and cultural diversity. Nevertheless, the need to optimize budgets and maintain brand continuity make global campaigns a necessity. In this webinar, pharmaceutical marketing experts Kevin Dunn and Joe Saco will share their lessons learned and offer insights to help you make your multichannel campaign a global success. Join us to learn how to generate ROI for your pharmaceutical brand across multiple countries.

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