This presentation is now available for OnDemand viewing.
Global marketing in the pharmaceutical and healthcare industry is undeniably difficult due to differences in laws, language barriers and cultural diversity. Nevertheless, the need to optimize budgets and maintain brand continuity make global campaigns a necessity. In this webinar, pharmaceutical marketing experts Kevin Dunn of Harte-Hanks and Joe Sacco of Merck & Co. share their lessons learned and offer insights to help you make your multichannel campaign to engage healthcare providers (HCPs) a global success. Check it out to learn how to generate ROI for your pharmaceutical brand across multiple countries.
Complete the form and click Submit to view the recorded presentation, plus learn how to get each of the white papers in our series on engaging HCPs.