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B2BData

Sound Data Can Improve Your B2B Marketing Efforts

Presenters:
  • Gary White, Vice President, Database and Marketing Solutions, Harte-Hanks
  • Tony Occleshaw, Senior Director of Global Sales Operations, Symantec Corporation
This presentation is now available for OnDemand viewing.

In this Webinar you'll learn:

  • The importance and value of sound data in executing effective marketing campaigns
  • How a data quality process can reveal the strengths and weaknesses in data and demonstrate how and where data can be improved
  • Best practices for improving data quality – with real-life case study examples provided
 

This Webinar is free, but you must register to attend.*

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