Posted Date: 3/31/2008

News Release 
Media Contacts for Harte Hanks: Chet Dalzell
Harte-Hanks
(212) 520-3232
chet_dalzell@harte-hanks.com
or
Michelle Boockoff-Bajdek
(on site at Marketing Forum)
Harte-Hanks
(978) 436-8729
mbb@harte-hanks.com 

-Gary Skidmore to talk about building on customer data and insights to foster stronger relationships-

AUSTIN, TX – March 31, 2008 – Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company, announced today that Gary Skidmore, president of Harte-Hanks Direct Marketing, will speak about customer engagement in a keynote session at Forrester Research's Marketing Forum 2008, to be held April 8-9 at the Hyatt Regency Century Plaza
in Los Angeles, CA.

Skidmore will address "Moving from Marketing to Engagement" in a presentation, which will provide examples of customer engagement efforts taken from consumer and business-to-business marketing case studies.

"Our experience in helping Fortune 500 firms achieve better interactions with their customers begins at the strategic level – and then follows through to nearly every part of the marketing execution," Skidmore said. "This has enabled us to define best practices for the real-world. We've been able to take customer engagement out of the boardroom and into the marketplace in a practical manner – with all the measurements in place that senior executives demand and need. In turn, that has helped us refine how our clients' customer engagement strategies are developed."

During the past two years, according to Skidmore, Harte-Hanks has experienced a significant increase in requests from client organizations seeking to add relevance and dialogue to their customer relationship efforts. To provide the results clients need for their go-to-market strategies worldwide, Harte-Hanks has expanded its digital marketing practice, agency, analytics, and aspects of its database businesses. Harte-Hanks has acquired new firms and established new alliances. Harte-Hanks acquired Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain (2006) and UK-based digital agency Mason Zimbler (2008). The company also recently has announced new relationships with UK-based analytics provider Information Arts and loyalty marketing firm Loyalty Lab.

"We see the Forrester Marketing Forum as a prime opportunity to help educate leading companies about the best ways to engage customers, and to build organizations around their customers," Skidmore said. "From knowing and applying best practices, to avoiding predictable pitfalls, there are many opportunities and challenges in this mix. I'll be offering examples on how we help clients make that happen."

Harte-Hanks is a Platinum Sponsor of the Forrester Marketing Forum 2008 event.

About Harte-Hanks
Harte-Hanks is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

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