List Brokerage Services: Harte-Hanks.com

Harte-Hanks works with our clients to develop targeted and comprehensive marketing lists that link marketers with their most promising new customers. By internalizing your goals and marketing strategy, we apply our expertise in data analysis, data enhancement, list performance, and multichannel marketing to build thoughtfully targeted business-to-business and business-to-consumer acquisition programs that get results.

With Harte-Hanks, you'll benefit from:

Unique objectives; unique recommendations. Our consultative approach fosters up-front understanding of your objectives making it easier to tailor an acquisition strategy to meet your needs and identify list sources designed to perform for your campaign.
Strategic guidance across all channels. Because it's a multichannel world, we are expert at helping you find the best information in every addressable channel: direct mail, e-mail, online and teleservices.
Programmatic breadth. You'll benefit from our diverse experience and a proven ability to meet extraordinary needs. Our professionals specialize in the retail, automotive, financial services, and pharmaceutical industries, and help clients with everything from successfully opening new stores to identifying consumer life events for targeted campaigns and offers.
A commitment to currency. The strength of a data resource lies in its consistency, reliability, accuracy, depth, and breadth. We continuously test and audit lists and data sources to uncover strengths and weaknesses. We also keep current with changes that could affect performance, such as the addition or deletion of a data source or timing changes in the addition of new data. The benefit to you is the best, most comprehensive data with which to conduct your marketing efforts.
A commitment to privacy. With our in-house Privacy and Compliance committee and our active participation in the Direct Marketing Association (DMA) and the List Leaders, we both influence and help you stay abreast of changes in privacy laws and regulations.
Competitive pricing. Often, we can negotiate better deals for our clients because we work closely with list providers every day. Our range and experience in list brokerage means collective buying power.